Geometry has long been an important tool in physics, finding it's place in everything from Einstein's theory of General Relativity to the structure of Lie groups in Quantum Field Theory. In this talk I will extend the reach of geometry even further by presenting the Eisenhart lift. This formalism allows the classical dynamics of any scalar field theory to be re-expressed as a consequence of the geometry of a curved manifold. I will show how this formalism can provide a new outlook on theories of inflation, and potentially a novel solution to the measure problem. This talk is based on arXiv:1806.02431 and arXiv:1812.07095.